• Sara Marsden-Shreeve

How To Find Your Colour Love

Love The Colour Yellow, How to find your colour love, The Image Tree Blog
How To Find Your Colour Love

For many women, colour is a tad scary and the thought of dressing in a loudish hue fills them with absolute dread.

This is totally normal and I'm not here to tell you to ditch those thoughts either, as many of us have different ideas and tastes surrounding colour which tie into our wardrobe or style personalities and past experiences.

You know what you like and there are reasons for that which make you you, plus, colour doesn't have to be worn bright and loud anyway.

You might be a lover of the neutral palette and prefer softer subtle colours that don't shout too loud. You might well love earthy rich colours, are drawn to cool brights, pastels or even an eclectic mix of all of the above.

The point is colour is subjective and personal to us because it helps determine our identity, but did you know that it also provides us with emotional connections that help us feel a certain way?

Colour is a language without words. In the living world, it determines what to eat, where to live, what to avoid and for many animals, how to attract a mate.

Love Birds, How to find your colour love, The Image tree blog
Colour is a natural attractor

These powerful subconscious signals have remained, though evolved, in us too and are still as capable, albeit we probably don't realise it as much. The power of colour psychology is used substantially in marketing, interior design and branding to tap into these subliminal messages.

It's said we are only conscious of 20% of the colour decisions we make on a daily basis... So from the clothes on your back to the colour of your morning brew, from the things you buy to the decor of your house, from traffic signals to the wonders of nature, you cannot escape the influences colour has on us.

So let's tap into this positive colour power to help us embrace who we are and how we feel and thus provide some well deserved positivity and subliminal support in our lives... It's time for some colour love ladies....

How to find your colour love, The Image Tree Blog
What's Your Wardrobe Rocking?


When you fling open those doors, what do you see? What's the general overview of your colours? Can you put it into one word? Maybe it's a bright rainbow, maybe it's full of neutrals or maybe you think it's missing something?

Go look at your clothes now and try and pick out what items, based on their visual presence alone, make you feel the following when you wear them....

  • cheerful

  • safe and/or comfortable

  • confident

  • attractive/sexy

Chances are you select these for their very emotive powers every day, not just because they're washed and ironed but more, they're subconsciously reflecting your mood or needs in some way. What colours were prominent for each of your garment selections above?

If it helps, you could also think about places or events you've worn them at which might trigger your memory into context. Say, if you're going to a meeting, a lunch with a client or perhaps a networking event what would be your go-to outfit? It might mean you want to feel professional or confident. What colour is it?

How to find your colour love, The image tree blog
Think about events you attend

Try to make a mental note of each of your colour powerhouses for the feelings associated with the four word examples I have listed You probably have more, but you can start with those for now.

Ok, so obviously, we also have associations with certain pieces in our wardrobe that provide memories of feeling joy, success, pain and sadness when we wore them and yes, nostalgia has it's powers too, along with cultural symbolism.

However, for this post, I just want to explain how colour taps into us on a different kind of level.

How many times have you felt under the weather or a little less confident and reached for a comfier but darker top or dress to feel safe or melt into the background with?

How many times have you dressed to go to a party with the intention of having a great time or being noticed and picked something sparkly or bright to match your mood?

At a party, How to find your colour love, the image tree blog
It's Party Time Gorgeous

The key is to try and pick more of the good stuff when you can and be mindful of the feel good factors so that should you need to, you can use it to your advantage, whether at home, work or socially out and about.

If none of your clothes really give you any feelings per se, then maybe its time for a refresh or some help from a pro and a spot of colour analysis? Ahem, winkety wink :)


I thought it would be useful to give your a few examples of how we can use certain colours to our advantage and why they work, so that we can pop them in our daily tool box and mindfully pick out clothes to suit our mood and needs for the day ahead.

A quick bit about colour psychologoy first;-

Ok, so if you can recall back to your school days and shining that light beam through a glass prism in science class, you'll remember that the rainbow produced was varying wavelengths of light energy. These different wavelength were picked up by the eyes and sent to the brain which then processed and interpreted them into the colours that we see, from red through to violet.

Light through a prism, how to find your colour love, The Image Tree Blog
White light through a prism gives you a rainbow

Now, the same part of the brain which interprets all of this information, also works with our emotions which in turn produces certain psychological and/or emotional effects in the process.

For example.think about that feeling of abruptness when you see red ink on a page or your work, the calmness you experience in a lush green forest/meadow or the sinking feeling of a grey day.

In the psychological world of colour there are currently 4 recognised primaries...

RED, YELLOW, BLUE and GREEN and they are deemed to react with us on different levels whether that's emotionally, physiologically, intellectually or provide a balancing act.



As it's February when writing this, I can't ignore the whole love and relationship vibe surrounding Valentines Day.

So here's the thing, Red and Pink are powerful peeps in the colour world. There's been studies done on red and it's effect on men particularly, so if you want to raise their pulse and get them noticing a few things, then red is your go to hue to try in your lippy or outfit.