• Sara Marsden-Shreeve

How To Create A More Sustainable & Eco Friendly Wardrobe.


Woman under a tree, How to create a more sustainable and eco friendly wardrobe. the image tree blog
In Sync With The Planet

Over the 8 years or so, I have seen many a wardrobe and witnessed a diversity of clothing habits but it has become increasingly evident to me, that on the whole, we really don't buy our garments very mindfully and nor do we realise how easily we can have a more sustainable closet.


We've all been partial to a bargain or an on-trend purchase that we simply couldn't resist or felt powerless to deny ourselves for, only to then leave them unworn and hanging in the deepest, darkest part of our closet.


All the effort that has gone into producing that one item now seems pointless. For me, this is the biggest waste of any resource, let alone the effect it has on a bigger scale, like the planet and the people who produced it. A mahoosive guilt trip here I know... but maybe it's needed to give us some clarity and reduce our blatant misuse.


A full rail of clothes, How to create a more sustainable and eco friendly wardrobe,The Image Tree Blog
Clothing Gluttony

Now, I'm no angel. Let's be clear here, I've succumbed to a bit of fast fashion and impulsivity on the high street, as well as online, as much as anyone, in the past, but it wasn't until I started taking in more of the global distress messages and documentaries being transmitted of late,that I finally stopped to take it all in.


For me, it was The Blue Planet series that frankly gave me the willies and then seeing all that plastic in the oceans made me sob for days but up until then, I hadn't really felt that deep 'aha' connection to my own sense of contribution on the larger scale.


Planet Earth, How to have a more sustainable and eco friendly wardrobe,The Image Tree Blog
There is No Planet B

Yes, I had always known that it is down to us as individuals to do something collectively but sometimes one giant 'Shiiitttt, what a mess' moment can form the lightbulb to take action, no matter how small.


Facts I found that made me gip...


  • 85% of the plastic pollution in the sea is due to micro-fibres from synthetic clothing and manufacture...eg Polyester.

  • By 2050, if the rate of this type of pollution continues, there will be more plastic than fish.

  • 7000 litres of water is needed to produce one pair of jeans. That's the same amount as one person drinks in 5-6 years.

  • Of the 40 million garment workers in the world, approximately 85% are women and are also some of the lowest paid on a global scale.

  • "Planned Obsolescence" is an actual clothing design strategy which some 'fast fashion' companies use to keep us buying new clothes. The garments are designed to become unfashionable, wear out, lose shape or fall to pieces easily. WTF?

These are just a few I found relative to clothing, but there are loads more facts out there that will make your butt cheeks squeeze together even more tightly, trust me. Maybe you know one?


Like me, you probably recycle the best you can, never litter and try to buy from the little guy or the more local but, if we could actively promote being more practical with our clothes and think about them as beautiful friends and energetic pieces, maybe the wastage would reduce and the habits tweaked? I think so...


Ok, soap box bit over... Let's get stuck in and start looking at how and what we can do now.


Slow Down Sign, How to create a more sustainable and eco friendly wardrobe, The Image Tree Blog
Think About What You're Buying

1) BUY LESS


Even the greenest of garments still uses resources for both production and transport so the key here is to not be excessive or random in what we actually buy.


Do you actually need another bag? Yes, it's on trend and yes, clear plastic will show your fashionista vibe, but do you need to show everybody your purse or spare pants?


Or maybe that fifth pair of jeans that resembles all the other jeans you already wear.. or don't but hey they are designer and in the sale?


My motto is always... "If you can't think of at least 3 things it will go with, put it back".


I read somewhere, that we buy 10 of everything in a lifetime, whilst our grandmothers bought just 2. We are in a disposable generation whilst they were more make do and mend. Food for thought indeed.


The trick is to make the most of what you do have in your wardrobe because the more of it you wear, love and empower, the more your closet is being environmentally sustainable. Mahoosive brownie points in the eco-conscience arena.


To clarify, for anyone who remembers "The Good Life", you can dress like Margo but think like Barbera, it gives for the right kinda balance I reckon.


Woman shopping carefully, How to create a sustainable and eco friendly wardrobe, The Image Tree Blog
Quality Over Quantity

2) CHOOSE BETTER


I always say quality over quantity any day of the week and it's really important to bear in mind "cost per wear" when you do invest. The more you wear it the more "bang for your buck" and the less waste you create, so for an item that you are going to wear a lot, like a coat, pair of shoes or suit, it's worth the investment because they'll last a damn site longer.


The term "you get what you pay for" is true, for the most part, because of the use of higher quality materials, fair trade, skilled craftmanship, brand ethos and so on. However, it's imperative to work within your means here because you can't live on Gucci and effort is required to keep them looking pristine. Also, faults occur in everything unless individually quality hand checked or hand crafted.


On the flipside, think about where your new potential bargain bombshell of a dress is coming from before you buy.


Online Shopping disaster, how to create a sustainable and eco friendly wardrobe, The Image Tree Blog
Not Quite What You Imagined

Image ref: Droll Feed


Ooh the image is beautiful and the woman looks so gorgeous in it, plus, it's only a few quid, what a complete bargain. Add to basket!


Beware the appeal of the low cost garment, with free shipping and slow 14 days+ delivery, they're all clues to potential disappointment. Chances are it might be a little disappointing on arrival and think about how many modes of transport it took to get here? Carbon footprint anyone?


Many of these examples are mass produced items from global wholesale factories which denotes the cheap price and is usually deemed as 'Fast Fashion'. See "Planned Obsolescence" gip facts.


Living in a 'disposable' world means we've learned to give things less value and care because they are so cheap, meaning we just chuck and buy new again and again. Maybe if we stop investing in poorer quality goods they'll have to improve them?


Weigh it up and decide what sits with you best. No judgement, just thought!


Here are a few Quality Checks you can look for in your garments too for a good chance of survival:-

  1. Check the stitching - the pull test will show you if the fabric retains it's shape and/or holds in the seams.

  2. Thicker material generally tends to be better quality. Check the opacity by holding to the light.

  3. Metal zippers usually indicate a better quality garment as they are stronger. YKK zippers are considered best quality. Check buttons and holes are adequately fixed and shaped too.

  4. If the garment comes with a spare button, thread etc, it's a good sign.

  5. Check your seams line up with the pattern where necessary.



Garment Care, How to create a more sustainable and eco friendly wardrobe, The Image Tree Blog
Take Care Of Your Clothes

3) CLOTHING CARE


Do you take note of your washing instructions for the majority of your garments? Maybe like me you do the delicates and whites, but stick everything in together for the rest of the time.


Well, how you treat them not only affects their longevity but also the environment. Washing clothes uses both energy and water so obviously taking more care here makes less of an impact especially when most modern machines come with preset efficient and ecological settings and programs using colder temperature settings.


So definitely go for these options and put on a full load using greener detergents and softeners such as Ecover, Method, Ecozone and Botanical Origin to name but a few. Oh and wash jeans, coloured garments or printed t'shirts inside out.


Also, if it's a lovely day and time allows, hang out your laundry and line dry as much as you can as opposed to chucking them in the dryer, as this natural process is better for your clothes and their fibres, thus extending their lives.


Whilst we're on the subject of natural, keep dry cleaning minimal or even better, not at all. The chemicals used are not the most environmentally friendly and nor is the hit on your pocket.